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This paper explain public relations and its role of public relations in organization Keywords: Public relations, Organization, Media, Duties 1. Public relations are the art and social science of that link intra-and extra organization together. Artcam express 2015 tutorial. Public relations draw purpose, and how programs. Public relations is the art of managing how information about an individual or company is disseminated to the public.
Chapter 2 What Is Public Relations? Public relations is a conduit, a facilitator, and a manager of communication, conducting research, defining problems, and creating meaning by fostering communication among many groups in society. The United Parcel Service (UPS) case illustrated the importance of this communication, both in financial terms—the strike cost UPS about $750 million—and in terms of reputation with strategic publics. Public relations is a strategic conversation. As you might imagine, it is an ephemeral and wide-ranging field, often misperceived, and because of the lack of message control inherent in public relations, it is difficult to master. Public relations is even difficult to define. Is it spin or truth telling?